Meta Ads · Live API
True ROAS after COGS — the number platform dashboards don't show.
Meta reports ROAS against gross revenue, with no visibility into your COGS or fulfillment cost. Bzyness attributes Meta spend to orders via UTM tracking and recomputes true ROAS after COGS per campaign and per SKU — so a headline 4.2× can be shown for what it really is.
Core offerings
Every one of these is live for Meta Ads today — not on a roadmap.
True ROAS per SKU and per campaign, after COGS
UTM-based order attribution
Profitable vs loss-making campaign classification
Cross-platform comparison against Google & Amazon Ads
How it works for Meta Ads
The mechanism behind every Meta Ads number, and what it means for you day to day.
Mechanism
Attributes Meta spend to actual orders using UTM tracking, rather than Meta's in-platform conversion reporting.
Joins that spend with COGS and fulfillment cost per campaign and per SKU.
Recomputes true ROAS and classifies each campaign as profitable or loss-making.
What we do for the seller
True ROAS per SKU and per campaign, after COGS.
Profitable vs loss-making campaign classification.
Cross-platform comparison against Google & Amazon Ads.
Outcome: a headline 4.2× ROAS shown for what it really earned you.
Why it matters
See past vanity ROAS to what a campaign actually earned you
Identify exactly which campaigns are burning cash after COGS
Compare efficiency directly against your other ad channels
Our expertise
Meta Marketing API integration with UTM-based attribution — not a reliance on Meta's own in-platform conversion reporting.
Explore the rest of the integrations
Bzyness is built in India for Indian e-commerce founders who want to know, every day, whether their hard work is turning into real profit.
Kolkata, India
tech@bzyness.ai
www.bzyness.ai
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